Group Citéa - Background review, Organisation, Strategy
ZOOM in on CITEA:
Our line of business
CITEA SA is a company specializing in the management of hotels and hotel-related accommodation; its development in France has been achieved through internal and external growth.
Products: 2-star hotels and leaseback properties
Contracts: letting on lease, power of attorney, franchising, business profits from hotels with or without SEP
Locations: Paris, Ile de France and regions urban and suburban areas
Positioning: associated with the 2-star hotel industry with a very competitive all-inclusive product.
Our strategy
Citéa is the leader in the 2-star aparthotel and villa market in France. Numerous accommodation solutions adapted to
contemporary needs and at very competitive rates. This imaginative product represents an alternative to the traditional hotel industry for stays
of one or more nights or for stays longer than 30 nights or more.
Market development
Turnover growth is based on the following means of distribution: corporate development, tourist clientele, e-commerce.
Commercial performance is linked to interactivity of the sales department and the managers of premises with a marketing mission in their main area
Key figures
CITEA SA's business volume has made constant progress, and went from 23, 285K euros in 1993 to 34,182K euros in 2006
The target for 2007 is set at 47,548K euros
CITEA SA has always had positive net results ever since it was set up
REGISTERED OFFICE
1, rue Jean Monnet
94130 NOGENT SUR MARNE
Tél : 01 41 93 84 20
Fax : 01 41 93 84 21
INFORMATION
info@citea.com
